I’m in the wonderful, exciting world of insurance sales. I’m not going to dog my industry because it really does help a lot of people. And as much as people want to say it’s boring, we are the folks who brought you Mayhem, Flo, the Lizard, the Discount Double Check, and the cute dog who goes all over the place trying to hide his bone.
That said, we independent insurance agents need to up our game. The below referenced podcast about Hello Kitty was a little inspiration today. Just because we want to educate our clients and potential clients doesn’t mean we have to completely punt our personalities and personal stories. As a matter of fact, I’m not sure how much we really need to educate every single time.
The big idea I got from the Hello Kitty podcast was that we need to always add a little surprise to our marketing or sales efforts. We don’t need to be ridiculous, but we also don’t need to pretend we are Stepford Wives of business communication.
The hat trick of marketing, though, would be the piece that educates with personality while calling the reader to action. I need to work on the call to action part.
Today’s Small Action: I tried to inject a little personality into a post on my day job blog about ‘subrogation.‘ Don’t know if it was successful, but I took a stab at it. Let me know what you think (click on the link above and check it out yo).
I also signed up for Triberr. I have no clue how to use it, but it was encouraged in the Web.Search.Social podcasts, so I did it like the good lemming that I am.
Today’s Listening
Mad Marketing 35: Getting Content Marketing Buy-In and Martha Stewart’s Keynote Bust – Marcus Sheridan – Do you have a content marketing plan? Does your organization think it’s even helpful?
Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally, The Web.Search.Social Marketing Podcast- Carol Lynn Rivera: Great short episode about being willing to inject your personality and story into your business communication
Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks The Web.Search.Social Marketing Podcast – Ralph and Carol Lynn Rivera: The takeaway from this one? As much as you love the way you write your emails, it’s not a bad thing to check metrics. Most email providers have ’em. Use ’em why don’t you?
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This blog is a response to Dan Miller’s unintentional challenge from his podcast on August 15, 2014: If you read or listen to 30 minutes of quality content a day, you’ll double your income.
From September 1, 2014 through March 1, 2015, I will be doing the following:
- Listening or reading to 30 minutes of success, growth, business, spiritual, or other mindset-shifting, skill-sharpening content.
- Selecting one action item from that content (with some leeway to select an action from a previous day’s content).
- Doing that one action.
- Writing about the action or some other idea from the reading and listening of the day.
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