We can only do so many things in a day.
If we shove as many things as possible into that day, we can only be so effective.
We become unfocused and scattered and obstacles start popping up that hinder us and distract us from our key goals.
One of the keys to being more effective (in any area) is to make difficult decisions.
We must decide between competing opportunities. Usually, there is something good about each opportunity that comes up, even if it’s just an opportunity to please someone and move their agenda forward at your own peril.
As I’ve been making my way through Essentialism: The Disciplined Pursuit of Less by Greg McKeown, (affiliate link), I’ve been trying to be more selective and intentional about my decisions around sales opportunities.
The safest way to do this is to be clear about what the best possible opportunity would look like and only say yes to those opportunities.
I’m horrible at this practice, but it’s a practice that all of us could benefit from. Otherwise, we slowly lose control and direction.
Every decision is an opportunity to move ourselves toward our highest priorities.
Today’s Reading and Listening
I’ve been consistently listening to and/or reading to positive, mindset-shifting, skill-sharpening content every day since 9/1/2014 per my commitment to the Dan Miller Challenge. I have not, though, been so hot at writing every day.
The Art of Focus Pt 1: Opportunity Cost Internet Business Mastery – Episode 255
Jeremy and Jason (the hosts) discuss the hidden costs in the decisions we make around our businesses along with some guidelines to help us make wiser choices. This dovetails nicely with my learning from Essentialism.
The 3 Drivers of Sales Success Part III – Your Sales Playbook Podcast, Episode 109
This podcast is a wonderful (free) masterclass on developing more business by strengthening our relationships with current clients.