As much as I love to write and try to connect it to sales and marketing, I’m not a fool.
The top 5 salespeople in my firm wouldn’t be caught dead trying to figure out how to create a post in WordPress or any other blog software.
It’s not mandatory to be a good writer in order to be an effective salesperson.
That said, writing can be a powerful way to clarify thinking and develop a content library to benefit clients and potential clients.
Writing has been the stuff of marketers, but these days, it can be the stuff of salespersons who want to develop not only their bottom lines but their thought leadership.
A long lead in to this: How do you find time and space to write?
We live in a modest house with a 6 year old who loves to wake at 5:45. Consequently, my space is my dining room table, and my time is between 5:00 and 5:45am. That’s not ideal.
But I’ve decided it’s important and if it’s important, I can’t worry about finding the perfect zen location and time for putting my thoughts down on paper (or word processor).
The key is this: Keeping a commitment to the act of writing and building it into the schedule. When the schedule gets disrupted because a little guy bounces downstairs too early, be gracious, attend to the relational priorities, and try again the next day.
While it might be helpful to have certain music playing and to have a particular private room with the minimalist laptop desktop, many of us have a shared computer and no extra room to craft into an office.
In that case and if writing is important, the key thing is to pencil it in the schedule and put the laptop in the right place so when the time comes to write, all you have to do is sit down and start tap, tip, tapping away.
It doesn’t have to be perfect. It just has to be a priority.