My wife and I get a lot of mileage out of that one bit on that one episode of Portlandia where they put bird on things, with the refrain, “Put a bird on it!”
Put a Hashtag on It
Instagram reminds me of that little bit: “Put a tag on it!”
Hashtags everywhere and as with a lot of social media efforts, I’m not sure the ROI, although I’m sure it’s a small part of a big whole for larger corporations and of smaller consumer goods businesses can make hay.
Today, I listened to the Social Media Marketing Podcast, episode #96 with Jenn Herman from Jenn’s Trends, a blog about trends in social media.
This episode was all about Instagram marketing.
I emailed a friend who is running an ecommerce site a basic Instagram approach to include the following:
- Behind the scenes footage of packaging and mailing.
- Developing a common hashtag or three.
- Urging clients to post pictures and send us pictures of their use of the product so we could post on Instagram and Pinterest and the like.
My action for the Instagram piece was to create a plan.
Main Action Plan: Continue My Efforts to Identify Leaders to Interview
My real action item was to follow through on my commitment to identify leaders to interview.
Since this whole challenge is in addition to everything else, I’m pleased to say that I reached out to one person. And continued to bolster my list. It’s not easy adding without subtracting. There’s only so much time, no?
I’m starting with my current clients and relationships to practice my interviews. While I await their responses, I will play with Instagram. Thanks Jenn for giving me a fun action item for a day!
Also.. these interviews feel funny outside of the context of a podcast. Perhaps I should really consider that option, too. It might be a more appealing idea for prospective interviewees.