All salespeople should make improvements in three general areas:
- Efficiency: All salespeople need to be more quick and dirty with administrative tasks and other tasks or projects that should be delegated. We do not need to be micromanagers of paperwork. We need to move that stuff quickly and efficiently.
- Effectiveness: All salespeople need to improve in effectiveness. This means we need to identify weak areas and areas of shoddy discipline and improve. We must prospect and build our pipelines and be more effective in every skill that goes into doing that. We need to be more effective at presenting, negotiating, and solving problems. We must become better and more surgical in the key income producing activities.
- Enjoyment: All salespeople need to learn to have fun and enjoy what they do. If we’re intentional, sales can become tied into our callings as individuals. That sounds crazy, but it’s true. If you find where your unique personality, skills, and passions can intersect with your sales work, then you might just find more pleasure out of what you do. The key is learning how to bring great value to others while being who you are. and providing solutions to your clients.
These are general areas for sales improvement. But all three are vital for a sustainable, growing sales career.
If you aren’t enjoying at least part of what you do, you’ll be miserable.
If you aren’t being effective at what you do, you’ll constantly struggle financially and emotionally.
If you aren’t efficient, you’ll struggle physically and mentally. You’ll run out of steam.
The question, then, is how. How can you be efficient, be effective, and enjoy what you do?
You tell me. How can you improve in these three areas?