This week, I busted out some classic sales and motivational literature. I’m reading See You at the Top, by Zig Ziglar. The fun thing about reading his book is that you can virtually hear him in the pages. He writes just like he speaks.
In the opening two segments of the book, Ziglar deals with mindset and the issue of self-image.
He confronts our tendency to come up with reasons why we can’t do certain things and the reasons why we tell ourselves we won’t ever be successful.
If we don’t think we will accomplish much, we won’t. If we don’t believe we have enough talent, wisdom, knowledge, or worth, then we’ll act accordingly.
You will rise to the occasion if you feel like you can or feel like you deserve to succeed. You’ll come up short if you feel like you don’t deserve to experience success or feel like you don’t have what it takes.
You cannot consistently perform in a manner inconsistent with the way you see yourself.
It’s a simple concept.
We tell ourselves, “Why should I get such and such?” “Why do I deserve this relationship or that job?”
Consequently, we don’t get those things.
Now I’m not saying that just changing our self-talk from “Why I can’t..” to “Why not me?” will completely do the trick.
But I do think that there’s a much greater chance of success if we we switch to “Why not me?”
So… why not you?
Is there, truly, a reason why you can’t accomplish certain goals?
Do you think you empower yourself when you assume you can’t, but hope somehow things will still fall into place?
Or do you think you have a greater chance if you remind yourself that you’re just as worthy of achieving certain things as anybody else is. Doesn’t make you the best person in the world. It just puts you on equal ground. It just puts you in the game so that you can give it a shot.
So… why not you?
Seriously. Why not?
Why can’t you change, improve, grow a pair, and step out in faith? Why can’t you learn a new skill? Why can’t you make the sale, meet the girl, be a good dad?
You can. Just decide you can and get to work.
Reading and Listening….
Since I’ve written, I’ve logged a few pages in Zig’s book. He’s really banging on some basic self-image concepts. Why do we have low self-images? How can we recognize it? It’s great, wonderful basic stuff, as true now as it was when he penned the words back in 1974
I recommend listening to these two interviews. Each part is a solid hour, but they’re very, very interesting. I love listening to Tony talk about learning how to take ‘massive action’ and developing the skills to put ourselves into more productive and effective ‘states’.
Paulson shares tips, tricks, and strategies for building a massive email list. I love his story because he sounds very relatable. Besides the fact that he has a computer science background, he makes it sound like anybody could eventually figure out how to build a list because it takes work. The fact that it takes work, iteration, and testing means that there’s no secret decoder ring for success.
I won’t summarize each of these episodes, but I will recommend episode 11 if you’re working on putting together a personal brand.
Whether you work by yourself or are simply trying to leverage everything you have to brand yourself in your organization or as a salesperson, this episode gives 5 immensely practical suggestions.