- Customer service
- Timely delivery
- Unique experiences
- A vision for applying the product or service to the client’s business goals
- Style and flare
What is the industry standard for delivering your product or service?
My guess is that the standard is mediocre. My guess is that there are a ton of ways that you can stand out if you put a little effort in certain areas.
My guess also is that you already stand out but you fail to leverage your unique stand out-ness.