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February 20, 2015 by Brett Leave a Comment

Making Their Goals, Your Goals

Nothing will work every time in sales, not even winning on price.

One way to strengthen your chances of success is to become known, liked, and trusted by your future clients.

One way to become known, liked, and trusted by your future clients is to make their goals, your goals.

[Tweet “One way to become known, liked, and trusted by your future clients is to make their goals, your goals.”]

In other words, understand the way your product or service can help your client achieve their business, personal, or other goals. Where do you and your work dovetail with their journey?

Goals can be complicated, mind you. While you might assume the goal for your client is revenue, it could actually be reputation. Or the goal could be a smooth and easy experience with a certain product or service.

Goals aren’t easy to uncover, but make it your aim to do so. Ask good questions. Be bold. You’ll become more of a partner than a vendor. And you’ll enjoy your sales job much more than you ever thought possible.

Filed Under: Mindset Experiments, Sales Experiments Tagged With: sales, trusted advisor

Hello!

Brett the sales experimenter and the challenge accepter Brett - Sales and Marketing Experimenter. I'm a reluctant sales professional. I didn't start out my career in sales and marketing, but I've grown to enjoy it. Here I discuss marketing, sales, productivity, and mindset experiments that will hopefully yield greater results and a more deeply satisfying sales career.

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