And I blame Cynthia Sanchez and Vincent Ng. I also blame the fact that I went through a brief spat with Twitter and Facebook. They just weren’t giving me what I wanted. I needed more.
So, I started flirting with Pinterest. She is gorgeous. I love her long, slender images. And the fact that she’s always full of surprises and suggestions and fun ideas.
I still feel a little awkward around her (her being Pinterest, of course), but that’s why I love Ms. Sanchez’s Oh So Pinteresting Podcast.
Sanchez has a handle on how to make your pins as searchable as possible (hint: pin descriptions and image names and alt-text are really important. If you don’t know what that means, neither did I). She also offers wonderful insight whenever Pinterest changes (which seems to be daily).
When I first started getting into Pinterest to help out a friend’s ecommerce efforts, I found her podcast and power listened to about 15 episodes (at least). If you’re new to Pinterest, I recommend doing the same to give yourself a solid foundation.
In addition to helping me with the ecommerce work, I ended up picking up great tidbits to use for my B2B day job as a commercial insurance man.
Vincent Ng’s book Pinterest to Profits with Pintalysis is also a wonderful resource. Mr. Ng helped teach Sanchez’s Oh So Pinteresting Pinterest for Business Workshop – a solid little course that takes you from 101 status to 301 status pretty quickly.
Pinterest and Editorial Perspective
While I’m not sure if Pinterest is the most effective social channel for insurance, I know that developing an editorial perspective with Pinterest in mind helps me work harder to get inside of the heads of my clients.
As a matter of fact, one of my favorite things about all content and social marketing methods and options is that they have helped develop my voice as a sales professional. They force you to clarify your value and gain greater understanding of your audience.
But like any other social channel, you have to be social. And that’s what today’s short action is about.
Today’s Action: Reach Out to Pinners Who Pin Your Pins and Pin Their Pins
Yes… that was an intentional attempt at a tongue twister. The Oh So Pinteresting (OSP) episode 71 encouraged being a little more social on Pinterest. It’s a great idea. And it seems normal to do. I went into a couple of my accounts and dug through the people who pinned my pins and followed boards, left comments, and repinned pins.
Simple. Easy. Not groundbreaking activity, but this challenge isn’t about being a daily groundbreaker. It’s about taking a small action daily. I did the action. Yay me. 🙂
Today’s Listening and Reading (besides the Oh So Pinteresting Episode 71)
How to Overcome Addictions and Be Courageously Vulnerable with Glennon Melton – The School of Greatness Podcast with Lewis Howes. Melton’s story is powerful. Check out her blog, The Momastery, to learn more.
The Power of Consistency: Prosperity Mindset Training for Sales and Business Professionals
Until tomorrow…